When your brand needs more than just a well-planned event, ASA Live steps in to deliver fully integrated, real-world solutions. We don’t just throw parties—we create moments that amplify your message, align with your goals, and engage your audience on every level.

Christian Garceau leads the charge with a career that blends creative vision and strategic execution. His journey began with a strong foundation in Integrated Marketing Communications and Advertising, evolving into a dynamic career redefining luxury retail at Holt Renfrew, building customer experiences for Shopify Plus (think celebrity campaigns with Kylie Jenner and Jeffree Star), and scaling Knocking—a U.S.-based media and e-commerce company—as EVP of Operations during the pandemic. Along the way, he’s produced TV infomercials, launched influencer programs, and built brands from the ground up.

At ASA Live, we’re not just about events—we specialize in creating cohesive, branded campaigns that integrate seamlessly with your marketing strategy. From concept to execution, we collaborate with your team to deliver results that go beyond expectations, whether it’s an activation, a content-driven campaign, or a multi-channel experience.