ASA Live on why we love working with associations (and why a third-party planner makes all the difference)
As the founder of ASA Live, I’ve worked on some really amazing projects: everything from major public activations to high-stakes corporate launches and diplomatic events. But working with associations—on AGMs, think tanks, conferences, or special events—continues to be one of the most rewarding parts of what we do.
Here’s why we love it, and why it makes a real difference to bring in a third-party event planner like ASA Live.
Your internal team actually gets to experience the event
We’ve seen it happen too many times: a hardworking communications or admin team plans an incredible event, but barely gets to enjoy a moment of it. They’re stuck troubleshooting tech issues, dealing with last-minute vendor questions, or managing the run-of-show from behind the curtain. When ASA Live is managing the logistics, your team can show up, be present, and actually participate in the event they helped shape.
We bring tools and systems that make your life easier
We don’t just “manage vendors”—we bring a full planning infrastructure. Whether it’s RSVP tracking, floorplans, power distribution, speaker coordination, or day-of checklists, we handle the systems so your team doesn’t have to start from scratch. Our goal is to make planning less stressful, more efficient, and totally transparent.
You benefit from ideas beyond your own bubble
Because we work on such a wide variety of events—from cultural festivals and outdoor markets to national conferences and community consultations—we bring a fresh perspective to every project. If your AGM feels like it’s missing energy, or your conference needs a different flow, we bring creative ways to make things more engaging without losing focus or professionalism.
We make the whole experience better for everyone
Planning an event should be exciting, not exhausting. Our team is experienced, detail-obsessed, and easy to work with. We take pride in being calm under pressure and fun to collaborate with, whether we’re on a Zoom planning call or loading in at 6:00 AM. When your team enjoys the process, your guests feel it too.
To learn more about our association and conference planning services, visit our Association Conference & Planning page, including a free downloadable checklist to help get started.
We love working with associations because your work is rooted in purpose, and it deserves to be supported with care, creativity, and attention to detail. If you’re planning something and want to talk through how we can help—we’re here.
– Christian Garceau
Founder & President, ASA Live
